Target Readership Profile

TARGET READERSHIP

Gender: Female

Age: 16 – 23

Appearance: Good looking girl, cares a lot about the way she looks, will spend over an hour to get herself ready for a day at school. Has long, dark brown/chocolate hair usually straight but sometimes curled to mix it up a little, when hair is up she goes for the messy look and the big buns. Has ears pierced and two piercings on her right ear but her only other piercing is her belly button. She wants a few meaningful tattoos but is going to wait until she is certain on what she wants before making any decisions. Doesn’t wear a lot of make up and is more natural but goes for dark eyes and if going out then dark/bright lips with pink cheeks. Quite indie and fashionable clothing, doesn’t always follow the trends, does her own thing when it comes to clothes but always has to look 100% when going out.

School: Intelligent girl, tries hard with all lessons participated in, works well with private study, quite naturally clever but does put in a lot of extra effort. Not into sporting activities would rather spend free time socialising with friends or doing musical activities.

Money: she works part time in river island, she earns £5 an hour and her shifts are usually on a Saturday but she also does some shifts in school holidays and if she has a free day. She has a bank account that her parents pay £15 a month into for the chores she does and any help around the house that she does. She buys her own clothes and any luxuries she wants in general including CD’s, magazines, technology.

Social: Always out and about, at parties, with friends, constantly talking to people on everyone's latest smart phones. Goes to music concerts and gigs with groups of friends at a time, never likes to be at home for very long. Has an average sized friendship group of both girls and boys, been in a few casual relationships but is more interested in school and fun than anything serious

Online networking: Always on social networking sites, twitter, Facebook, instagram, anything that she can get the latest celeb gossip from and new fashion tips of the month. She likes to keep her friends and people up to date with her life whilst also following everyone else's lives but mostly her favourite celebrities such as Kanye West, The Kardashians, Miley Cyrus, Jay Z, Beyoncé, Rihanna.

Aspirations: Doesn’t exactly know what she wants to do when she leaves school but loves the fashion and music industry so would really like to pursue in that type of career, she would like to go travelling after her a-levels and would like to include New York and Hong Kong on her travels as they are two of the fashion capitals of the world.